The Tamar Valley as a whole is promoted through Tourism Tasmania (our Statewide government tourism body) as Tasmania’s oldest and largest wine region.
Known for pairing good drinking with fine food and an array of scenic and historic sights. Our visitors sample the winemaking talent of the Tamar Valley, where vines blanket the riverbanks and the slopes beyond, mixed with encounters among the cutest critters imaginable and a collection of intriguing museums.
To view Discover Tasmania’s Tamar Valley Page, click this link
Located in the heart of the West Tamar, the accredited Tamar Visitor Centre is the stop that supports visitor planning and touring needs. Our aim is to provide first class visitor services, gifts, storytelling and bookings for the region’s diverse attractions and experiences. The Centre’s Gift Shop hosts an excellent range of local products including produce, handmade goods, artisan products, arts and Tamar Valley souvenirs.
Tamar Visitor Centre
Open hours: 9am to 4pm, 7 days
81 Main Road, Exeter
tamar@wtc.tas.gov.au
03 63 94 4454
Notable West Tamar highlights include:
Beaconsfield Mine & Heritage Centre – https://www.beaconsfieldheritage.com.au/
Tamar Valley Wine Route – https://www.tamarvalleywine.com.au/
Beaconsfield – https://www.discovertasmania.com.au/regions/launceston-and-north/beaconsfield/?epslanguage=en
Exeter – https://www.discovertasmania.com.au/regions/launceston-and-north/exeter/?epslanguage=en
Many individual tourism operators are featured through a range of online platforms by creating and maintaining a profile that sits on the Australian Tourism Data Warehouse, known as the ATDW.
Examples of this can be seen below, and this profile is managed by operators independently:
Seahorse World – https://www.discovertasmania.com.au/things-to-do/nature-and-wildlife/seahorseworld/
Stony Rise Wine Company – https://www.discovertasmania.com.au/things-to-do/food-and-drink/stoneyrisewinecompany/
Domescapes in the vines – https://www.discovertasmania.com.au/accommodation/domescapesinthevines/
Tamar Island Wetlands Centre – https://www.discovertasmania.com.au/things-to-do/nature-and-wildlife/tamar-island-wetlands-centre-and-reserve/
Tamar Valley regional website – www.tamarvalley.com
Tamar Valley Wine – https://www.tamarvalleywine.com.au/
Industry support for tourism operators
Undoubtably this industry is supported by many acronym organisations, and if you are new to this industry then it will take some conversations to get your head around it all. The positive side of this however is that everyone is excited about growing our offerings, and there is plenty of help available for you.
We have put together a list of some of the tourism operator supports that are available, but our West Tamar Tourism and Economic Development Officer is available to assist with joining the dots with you.
Australia Tourism Data Warehouse (ATDW) – https://www.atdw.com.au/
The Australian Tourism Data Warehouse (ATDW) is Australia’s online marketplace for tourism information. The ever-evolving ATDW-Online platform is a content tool for tourism operators and businesses to use to improve their digital presence. Create your listing for the opportunity to be featured throughout our distribution network of Australian tourism partner websites.
Tourism Industry Council Tasmania (TICT) – https://tict.com.au/about/
Tourism Industry Council Tasmania (TICT) is the peak body representing the Tasmanian tourism industry. We are a not-for-profit organisation, promoting the value of tourism and advocating on behalf of our industry. Membership of TICT is open to all tourism businesses, associations and individuals who have an interest in the Tasmanian tourism industry.
Visit Northern Tasmania (VNT) – https://northerntasmania.com.au/corporate/industry-hub
Visit Northern Tasmania (VNT) is the regional tourism organisation for Northern Tasmania. We are an Incorporated Association governed by a voluntary skills-based board of Directors, and funded by participating councils and Tourism Tasmania. We are responsible for driving the development of tourism and the visitor economy in Northern Tasmania by leading a contemporary strategic approach to destination management. Although funded by councils and Tourism Tasmania, we are an industry-led organisation working in partnership with Local Tourism Associations within the region. We provide excellent opportunities for greater collaboration in the areas of; destination marketing, visitor information provision, investment attraction and product development, industry skills development, and advocacy on behalf of our industry.
Tamar Valley Business Association (TVBA) – https://www.facebook.com/p/Tamar-Valley-Business-Association-100070927818616/
A local community of business operators who encourage connection and coordinate local business relevant events. A membership association that is open to both associates and business operators. To find out more and to learn about what events are upcoming please introduce yourself by email to tamarvalleybusinessassociation@gmail.com
West Tamar Historical Society (WTHS) – https://www.westtamarhs.com/
To learn more about the history of our West Tamar we encourage you to connect with the WTHS, formed in 2000 and grown from the passion of our locals.
Council support for tourism operators
Our Tourism and Economic Development Officer here at the West tamar Council is available to meet with you in person to talk through any of your concerns or needs you have as a tourism operator in our municipality. To arrange a conversation please email us on wtc@wtc.tas.gov.au
We encourage you to connect with others in the region by attending local events – click here
Tourism signage for business operators
Tourism Signs fall into two categories:
1. Tourism Feature (Attraction) Signs – Directs visitors to natural, cultural, and historic features and attractions (may be commercially focused or provide free entry). White legend on a brown background.
2. Tourism Facility Signs – Direct visitors to tourism related commercial facilities and services (e.g., accommodation, tea rooms, restaurants, wineries, craft shops, etc.). Yellow legend on a blue background.
The primary function of these signs is to guide travellers to their chosen destination, not to advertise.
Tourism signage applications and approvals are the responsibility of the Department of State Growth who can begin the process with contact made by email to permits@stategrowth.tas.gov.au or by the telephone number indicated on the website to discuss the business operator needs.
Business operators will be required to complete an online Application Form for Department of State Growth.
• For State Government Road network DSG will administer the approval and installation process, and future maintenance and removal requirements.
• For Local Road network, DSG will assess initial eligibility and forwards assessment to Council for further approval. The Council’s Tourism and Economic Development Officer will be your point of contact throughout the next stages of the application and installation.